New Narrative
Culture Justice Collaborative.

Live Priime - Owning your diversity, the way you're your own prime number, not only unlocks your superpowers, it's like a bigotry vaccine. Doing so enables us to be our best, most authentic and most fulfilled selves and to allow everyone else to do the same.

Language Matters - Despite the children's rhyme, words really do hurt us. Language can be weaponized to inflict incalculable damage, whether through dehumanization, othering or even micro-aggressions embedded in commonly used terms and phrases -- damage we can inflict without even knowing we're doing it.

Race. Isn't. - We Americans have built our entire society around the construct of race in general, and whiteness in particular; first, creating the franchise, then deciding who gets to be included in it. We made it, so we can un-make it. We can start by relinquishing racial labels and replacing them with identities every person gets to choose. 

"Dark" isn't a four-letter word. - Conscious campaign that raises awareness regarding the social ramifications of language choices, including how using darkness as a pejorative is a micro-aggression; one that has devastating effects, especially on our kids, as evidenced by the doll studies. As far back as the first such study in 1954, we knew what vilifying darkness - treating it as an euphemism for evil and sin, as evidence that someone is "bad, ugly and dumb" - was harmful. Yet, we keep using it this way. It especially falls on writers and shapers of language to see what we're doing to our children and do better. Vindicating darkness is but one example of how we can commit to consciousness.

To edit, simply click directly on the text and add your own words. Use this text to go into more detail about your company. Make sure to include information about how your company came to be.